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IAA MOBILITY 2021

TLD assists with sustainable lighting and media planning

Sustainable brand appearances, successfully realized at the IAA 2021: The International Motor Show (IAA) is the world's largest trade show for passenger cars. In 2021, it was held in Munich for the first time as IAA MOBILITY with a new concept.

The latest mobility solutions, technologies and concepts from the automotive industry were presented both at the Summit - the more classic trade show - and at Open Space with its interactive exhibition and live stage. The Open Space, conceived as an open space for dialog between visitors and exhibitors, took place in the open air on well-known squares in Munich.

The impressive and at the same time sustainable brand presentations of the three major car manufacturers Porsche, BMW and Mercedes-Benz were again central components of the IAA Mobility. TLD was once again involved from the very beginning: in the design, planning and realization of sustainable lighting solutions for high-profile appearances.

Our challenge: We make innovative approaches to lighting design possible, in line with the trade fair's claim - to break new ground in sustainability as well!

TLD sees itself as a visionary in this field, and we have a flair for future-oriented concepts. Working closely with our clients, we develop, design and implement ideas that are credible and lead to success. Key to this are our skills in the field of lighting design.

With this in mind, TLD had put together a variety of measures that are effectively coordinated. One example: Energy-efficient lighting systems were used everywhere, state-of-the-art LED spotlights of the latest generation. They bring out the colors and surfaces brilliantly - and are even much more economical than conventional luminaires.