Shanghai Auto Show 2021

TLD at the Lighthouse Event in Asia

A strong connection: Active in China since 2003, TLD has also "always" been present at Asia's major, decisive automotive trade show. More precisely, every year alternately either in Beijing or in Shanghai – as recently from April 21 to 28, 2021.

Making-of Auto Shanghai 2021

This year's trade show motto "Embracing Change" reflects the state of an industry whose players are currently outdoing each other with innovations. This makes the presentations at the leading trade fair, which regularly sets new exhibitor and visitor records, all the more demanding. For the TLD planning group, with 10 specialist planners on site, the task was once again to prepare and support the presence of several internationally positioned customers with their premium brands.

For events like this, our customers and trade fair partners in China also have access to TLD's full range of services. And they can also rely on additional services that are tailored to their needs: There is a particular demand for the management of services and materials on site and, last but not least, for experienced mentality interpreters. Together with reliable partners, we ensure cost controlling and transparency. We provide the trained workflow between TLD Germany and TLD Asia. In one word, we build all bridges for the trade fair success. And we are already looking forward to Beijing 2022!