To this end, we developed the idea of a global hybrid event for our customers. What's more, we worked out all the essential parts of the major project, right down to the time window for satellite transmission. DAY ONE was not realized for the time being, but the project is an example of how we at TLD think about and link digital worlds. And it was a conceptual test run of immense value for us.
The dimensions of the task were somewhat reminiscent of the biblical Tower of Babel: At the two main locations in Munich and near New York, board members and employees were to celebrate the merger with each other live on the studio stage. This involved coordinating countless participants, overcoming language barriers and taking time zones into account.
In addition, there were several other locations spread around the world. They therefore also needed a live setup to integrate the teams there, simultaneously translated. But that wasn't all: how to reach the other employees all over the world? TLD also had to provide a solution for this.
TLD was able to take on the full scope of the planning. After all, apart from the digital services, the lighting and media technology at the locations was also part of our core business.
Our central service modules were:
- Transmission between several locations - live, bidirectional via satellite, including uplink and downlink to NASDAQ
- Simultaneous translation into two languages
- Live streaming to the company intranet for 60,000 employees
- Stage and studio setups: lighting, sound, video, camera and broadcast technology (TLD as general contractor)
The goal of the complex action? We want to make the "Global Village" tangible for the duration of a special event. Arouse emotions, create unforgettable experiences, a sense of community across all distances. Because connecting people with each other - through selected technology and the best accompaniment - is perhaps our most important drive of all at TLD, no matter how small or large the current task looks.
As general contractor, we mobilize our network partners worldwide for the implementation of the stage setups, more precisely of image, lighting and sound technology, design and layout of the stages at the locations. Furthermore, TLD organizes the transmission technology for image and sound without detours, via satellite. This includes uplink and downlink to the New York NASDAQ, the largest electronic stock exchange in the USA, synchronously.
Our IT specialists program the secure feed into the corporate network of both groups. In the realization of DAY ONE, there is an additional aspect: Here, experience in coordinating partners is essential - and, of course, the TLD project teams from our Pool of Experts that have been specially put together for this task.
As I said, it was still in the planning stage. But we're still a little proud of it, because that's exactly how we envision hybrid events: Networked locations, real-time, bidirectional, and also sustainable - that's how it will look in the future. Thanks to DAY ONE, we already have the necessary know-how. Live.