The Urban Life Park / Siemens presented itself with product-related lounge areas such as the café bar, which invited visitors to linger and feel good. And to discover! This combination of "Quiet Zone" and presentation was technically and creatively supported with light according to the specific requirements. One example: Artificial daylight for the green areas created the impression that visitors were out in nature.
What then looked like a unified whole at the trade show was the result of elaborate preparation. "Our lighting and media planning developed in a process over nine months," sums up Domi Agena.