Mercedes-Benz was represented at two locations at this year's international mobility trade fair IAA Mobilty in Munich. The pavilion on the Apothekenhof near the Odeonsplatz in the city served as a stage for exciting talks about digital technologies and services, whereas the pavilion on the Apothekenhof near the Odeonsplatz in the city served as a venue for various event formats and vehicle premieres.
Together with the teams from jangled nerves, Atelier Markgraph, Team-X and White Void, we created an impressive overall image for Mercedes-Benz. Our backdrops functioned as versatile stages that did justice to both digital and analog staging and allowed for a wide variety of formats - from technological demonstrations to cultural events.
A highlight was certainly our collaboration with White Void to create a kinetic light installation. These scenes not only brought a "wow effect", but also transformed the space into a special kind of experience. In parallel, we also created scenes that conveyed a feeling of comfort, for example by carefully lighting musical performances.
We always take a holistic approach that seamlessly combines technology and design. Our experts ensure responsible use of state-of-the-art LED technology that meets even the highest requirements for glare-free and TV-ready lighting.
With an eye for detail and a constantly updated knowledge of the technical framework, we succeeded in putting the various scenes and their protagonists in the right light. At the same time, atmospheric backdrop lighting was not considered a mere accessory, but an essential component of our overall concept.
Competencies and services:
- Lighting concept
- Lighting design and planning
- Pre-programming and visualization (show lighting and architectural lighting)
- Programming / adjustment of lighting design, show lighting and architectural lighting on site
- Lighting design and operating of evening events
- Security lighting